Frequently Asked Questions (FAQs)
S4 Connect is a marketing and advertising agency located in downtown Clawson, Michigan. Our team combines decades of expertise in marketing, advertising, technology, creative design, and business management experience. We've compiled a list of frequently asked questions below but if you don't find the answer you are looking for, please contact us at (248) 221-2324 or reach out via our contact form. You can also view more about the Marketing Services we provide here.
Where is S4 Connect located?
S4 Connect is located at 110 S Main St., Clawson, MI 48017. Just north of Royal Oak, MI, south of Troy, MI and east of Birmingham, MI ... we are easy to find. We are in downtown Clawson, MI just southwest of the intersection of Livernois (Main St.) and 14 Mile Road. We are right next to Gus' Snug Pub.
What marketing services does S4 Connect offer?
We are a full-service agency and can help our client partners with most marketing needs. If we don't provide in internally, we have a wonderful network of contractors and partners that we collaborate with. Below are some of the most common marketing services we provide:
- Current Situational Analysis
- Market Analysis, Opportunity Identification & Fit
- SWOT Analysis
- Brand Positioning & Competitive Analysis
- Brand Voice & Messaging
- Logo Design
- Tagline Development
- Photography
- Videography
- Aerial Drone Videography
- Short-form Social Media Creation
- Sizzle Reel Creation
- Product Photography
- Audio Production
- Website Design & Development
- SEO-Optimized Content
- EO / AGO / AIO Optimized Content
- Logo Design
- Graphic Design
- Art Direction
- Copy Writing
- Presentation Creation (deck building)
- Social Media Content Creation
- Blog & Article Writing
- Broadcast TV Spots
- Radio & Podcast Spots
- Digital Ad Creation
- Direct Mail
- Brochures & Flyers
- Tradeshow / Event Activations
- Media Buying
- Media Placement & Optimization
- TV
- CTV
- Radio
- Digital Audio
- Podcasts
- Out-of-Home
Do you offer in-person services?
Heck yes! We can visit your location or collaborate in our office in downtown Clawson. We enjoy meeting in person to help build strong relationships and to continue to expand grow our community. You'll find us at 110 S Main St., Clawson, MI 48017.
How long has S4 Connect been in Business?
We opened in May 2020, yes, in the very early months of the pandemic. We started with zero clients and zero revenue but were excited that we decided to leave Corporate America to start our own marketing & advertising agency. We've been having fun helping our clients and growing ever since.
Do we offer full-service marketing & advertising services?
Yes we do. From the initial development of your strategy, positioning and branding, to the creation of marketing assets like TV spots and ads, through the media planning, buying, optimization and campaign reporting, we handle it all. We can also operate in a "fractional-marketing" capacity to act as an extension of your team where we would only handle certain aspects of your marketing needs.
Is S4 Connect a website design / development agency?
Yes we are. We offer complete consultation, design, development, hosting, and maintenance services for websites.
If I already have a website / marketing plan, can you work with what we have, or will you rebuild everything?
We can work with what you have already or we can help you rebuild your plan and website if desired (and most importantly, if it makes sense). We will evaluate what you have and what you've been doing, and will provide our opinion, but ultimately it's your decision.
Does your agency offer Google Paid Search / PPC services.
Yes. We offer comprehenisive paid search / PPC / Pay Per Click marketing services. Google is constantly changing and our team are experts at getting the very most out of your paid search marketing investment. We offer transparent pricing for our services so you know how much you are spending with Google, and how much you are paying us to manage your campaigns.
Do you offer Franchise marketing services?
Yes! We specialize in the creation and packaging of marketing & advertising solutions for franchise businesses. Learn more about our franchise solutions here.
What metrics do you use to measure success, and how often will we get reports?
We utilize our S4 Connect Insights Dashboard to deliver performance reports that measure key campaign metrics and success metrics. You have access to the Insights Dashboard 24/7 and some metrics are refreshed in real-time and others are batch updated, based on availability of data. The actual metrics reported (e.g. CTR, CPC, Conversion Rates, Impressions Served, etc.) will vary depending on the type of campaign or tactics being executed.
What does "S4" stand for?
It stands for "See Something. Solve Something". It's at the heart of everything we do. We love to understand your business, your challenges, your opportunities and then bring marketing strategies and solutions to help your business thrive.
- We see your problems and help you solve them.
- We see your goals and help you achieve them.
See Something. Solve Something.
How much does it cost to make a TV commercial?
It can vary greatly but it can be done for as cheap as $250 to over $1,000,000.
It depends on many factors, such as:
- What is the creative concept and how complex is it?
- How many hours or days will it take to create it?
- Do you already have professional assets or do you need to create them?
- Do you need a photo shoot, video shoot, drone footage, etc?
- Do you have to hire paid talent (on-screen & voiceover talent) and how will you be using the content (Local or national usage? Usage channels? Costs for rights usage can vary greatly.)
- Will animations or CGI be required?
- How long will the spot be (:30, :15, 30 minute infomercial, etc.)?
Our approach is to listen to you, understand what you are trying to accomplish and then we will recommend options that fit your goals and budget.
Photography, Videography and Drone ... does S4 Connect offer these services?
Yes we do. We love telling stories and bringing brands to life with amazing content creation services.
Do you offer media planning & buying services?
Yes! We offer a wide array of services to get your message in front of your target audience as effectively as possible. Media planning and buying services include:
- Traditional / Linear TV
- Connected TV (CTV) / Streaming TV
- Traditional Terrestrial Radio (over the air)
- Digital Audio / Podcast Ads / Streaming Music Ads
- Out of Home / Billboards / Transit
- Digital Out-of-Home / Gas Station Pumps / Digital Roadside / Bars / Restaurants / Airports / Grocery Stores / Taxi / Golf Course
- Display Advertising / Website Retargeting
- Paid Social Media
- Direct Mail
- Paid Search / PPC / Pay-per-Click
- Magazine Ads
- Targeted List Acqusition
How do I rank in chatbots and do you offer AEO / AGO / AIO services to help me?
Yes, we can help! AI adoption is advancing at lightening speed and S4 Connect is positioned to help you navigate through the confusion. Our focus is to help you adopt the strategies that are proven help you show up in Chat / LLM searches, while keeping an eye on fads that could lead to true value. Some example tactics we are leaning into include:
- Continued focus on SEO (LLM's use SEO too in order to do their research)
- Implementation of quality, well-structured schema
- Implementation of high-value FAQs on site that demonstrate expertise, services and value
- Regular social content creation that demonstrates expertise, services and value
- Regular blog content creation that demonstrates expertise, services, value and localized events & services
Do you offer services outside of Michigan?
Yes, we serve clients across America. We love supporting our local client partners but also work effectively in a virtual environments.
From strategy, to planning, through execution ... all in one place.
We offer a wide range of services to meet every type of need. With decades of Advertising Agency & Marketing Agency experience, let us help you take your business to the next level.
We are seasoned marketers that will understand your goals and align a unique marketing plan for your success. S4 Connect is a Marketing Firm you can trust.
Creating Connected Experiences through Marketing & Advertising
S4 Connect strives to create experiences with our marketing through many different platforms. We use social media, paid search ads, website design, connected TV, traditional TV, digital audio and SEO / AGO optimization to develop a successful solution for your business. We use the same tactics that big brand advertising and marketing organizations employ, but on a scale for businesses.
Choosing the Best Marketing Agency
S4 Connect is more than just your typical marketing agency. With decades of marketing and advertising experience, we can help you craft the optimal marketing plan and execute it so that you can dominate your market.
With S4 Connect, you get a full-service marketing partner that can help you establish an online presence to ensure your business generates more leads and sales. We offer a wide range of affordable and personalized marketing services, including PPC, SEO, social media, connected TV, digital audio, radio, digital out of home billboards, direct mail, video ad production, and more to help your business stand out.
Advertising & Marketing Success Stories
We have helped a wide variety of clients, ranging from small to large businesses. Our current customers will tell you that we are driven, professional, and here for your brand’s success.
Contact Us for a Free Consultation
You may have a great product or service, but getting the word out about it can be a struggle. With our marketing & advertising services, we can help you get new customers and expand your reach. Contact S4 Connect to schedule a complimentary consultation for your marketing needs and start growing your business today! We are a partner you can trust.