S4

Insights Dashboard

At S4 Connect, we believe transparency builds trust.


The S4 Insights Dashboard gives our clients secure, 24/7 access to real-time marketing performance across every channel we manage.

  • No guesswork.
  • No waiting for monthly PDFs.
  • Just clear, actionable data.

*Updated 2026.

What is the S4 Insights Dashboard?

The S4 Insights Dashboard is our proprietary marketing reporting portal powered by enterprise-grade analytics infrastructure.

It consolidates performance data.  Metrics typically include:

  • Impressions
  • Click-through rate (CTR)
  • Cost per click (CPC)
  • Cost per lead (CPL)
  • Conversion rate
  • Return on ad spend (ROAS)
  • Website traffic
  • Call tracking data
  • Hundreds of insights from Google Analytics, Google Ads, Meta Ads, etc.
  • Paid Media / DSP performance


All in one streamlined interface.


Instead of juggling multiple platforms, our clients see everything in a unified, easy-to-understand format.

What You Can See Inside?

Monitor campaigns across paid media, organic search, social media, and display advertising.


KPI Tracking

Track the metrics that matter most:

  • Return on ad spend
  • Conversion rates
  • Impressions served
  • Clicks
  • CTR (Click-through Rate)
  • Cost per lead
  • Cost per acquisition
  • Source attribution


Custom Executive Views

We build dashboards tailored to your business goals so we can track the metrics that matter.


Automated Reporting

Receive scheduled performance summaries delivered directly to your inbox.

Built for Transparency & Growth

Many agencies send static reports once a month ... we provide continuous access.


The S4 Insights Dashboard allows our clients to:

✔ Validate performance anytime
 ✔ Identify growth opportunities
 ✔ Monitor marketing ROI
 ✔ Align internal leadership teams
 ✔ Make faster strategic decisions


This is how modern marketing accountability should work.

Why It Matters

Marketing without visibility creates uncertainty.


Marketing with real-time insight creates momentum.


The S4 Insights Dashboard transforms reporting from a recap into a strategic growth tool.  This is not just reporting software. It is your marketing performance infrastructure.

How is the S4 Insights Dashboard different from Google Analytics?

Google Analytics primarily tracks website behavior only.  The S4 Insights Dashboard integrates:


  • Paid advertising platforms
  • SEO tracking tools
  • Call tracking software
  • CRM data
  • Social advertising
  • Conversion attribution


It provides a full-funnel marketing overview, not just website metrics.

Who It’s For

Our dashboard supports clients across industries, including:


  • Automotive Dealerships, Tier II groups and OEMs
  • Quick Serve Restaurants (QSR)
  • Healthcare Organizations
  • Home Services Companies
  • Franchises
  • Multi-location Retail Brands
  • Professional Service Firms (Finance, Insurance, Legal)
  • B2B Organizations


If you are investing in digital marketing, you deserve full visibility into your results.  Multiple people on your team can all access the Insights Dashboard to stay aligned on marketing performance.

Ready for Clearer Marketing Performance?

Work with us and gain access to the S4 Insights Dashboard.


Contact our team today to learn how our transparent reporting approach drives measurable growth.

Frequently Asked Questions (FAQs)


S4 Connect is a marketing and advertising agency located in downtown Clawson, Michigan. Our team combines decades of expertise in marketing, advertising, technology, creative design, and business management experience. We've compiled a list of frequently asked questions below but if you don't find the answer you are looking for, please contact us at (248) 221-2324 or reach out via our contact form.  You can also view more about the Marketing Services we provide here.