JERRY BUYS HOUSES CASE STUDY

See Something

The Challenge:

Jerry used to buy homes within the framework of a Franchise Home Buying Network.  He was not satisfied with the level of control he had over marketing strategies & activities, and he wanted to leverage his decades of home buying experience to create a brand and process that was all his own. They needed an Advertising Agency of Record that understood their history & goals, and could take them to the next level.

Solve Something

The Approach:

We interviewed their Leadership Team to gain a clear understanding of their history, goals and immediate needs. We created a completely new brand, along with brand identity and positioning.  We then created compelling photo and video content, a new SEO-optimized website, and implemented paid search marketing, social marketing, TV & Connected TV campaigns, direct mail, display ads, flyers and more.  All marketing and sales activity are tracked within the S4 Insights Dashboard. 

Strategic Market Planning, Website Design & Development, Photo & Video Shoot, Media Planning & Buying, TV Spot Creation, TV Advertising, Connected TV (CTV) Advertising, Paid Search Marketing, POS Materials, Blog Creation, Direct Mail, On-going Social Media Management & Content Creation, Website Retargeting & Display Ads.

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Cottage Inn Pizza has been serving the Midwest with Gourmet Pizza since 1948 and were looking to introduce more modern digital marketing programs to increase market share and franchisee expansion..