Ultimate Playbook Performance Play

Cadillac CPO Sales Boost Campaign

Enroll in this turnkey Ultimate Playbook Performance Play to boost CPO sales for your dealership. This marketing campaign promotes CPO benefits & current incentives to in-market customers across several marketing channels.

Orange infographic with a central “Connect” logo, icons branching above and below, and labels for features/benefits.

Confidence and Peace of Mind Come Standard

Boost CPO sales for your dealership with data driven, hyper-local, targeted marketing tactics.


Choose between two curated marketing packages that include Direct Mail, Digital Out of Home (DOOH), Targeted Display, Connected TV and Digital Audio Advertising.

Ultimate Playbook Performance Plays

Targeting In-market CPO Buyers

Simple. Easy. Effective.


Explore the program details below:

Connected TV

Targeting in-market CPO buyers across streaming platforms like Direct TV, ESPN, NBC, ABC, FOX, VIACOMCBS, FUBO, FREEWHEEL and many more. Customized specifically for your dealership. Incentives update automatically.

Digital Audio

Targeting in-market CPO buyers across streaming music, news, sports talk and podcasts through Spotify, iHeart Radio, Pandora, SiriusXM and more. Customized specifically for your dealership. Incentives update automatically.

Three-panel brochure: blue car at sunset, centered logo text, and a person beside a silver car
Three-panel car service brochure with mechanic photo and bold blue panel reading 6.5% APR

Direct Mail

Targeting in-market CPO buyers with beautifully branded direct mail.  Customized specifically for your dealership. Include your own Private Offer along with current CPO incentives that update automatically.

Targeted Display Advertising

Targeting in-market CPO buyers across 1,000's of websites on desktop, mobile, tablet and in-app.  Customized specifically for your dealership. Incentives update automatically.  Retargeting CPO website and campaign page visitors.

Billboard ad for a black SUV in a city skyline, with a sunset backdrop.
Blue SUV ad on a gas pump display showing a car at sunset with the slogan “the future of wind.”

Digital Out of Home Advertising

Targeting digital screens within a 15 mile radius around your dealership.


  • Roadside Billboards
  • Fueling Stations
  • Charging Stations
  • Grocery Stores
  • Fitness Centers


Customized specifically for your dealership. Includes current CPO incentives that update automatically.

Dedicated Campaign Landing Page

Reinforce the benefits of buying a Certified Pre-owned Vehicle with educational video content within a campaign landing page that is customized specifically for your dealership.  Includes deep links to CPO inventory on your website.

Car dealership ad with man beside a black SUV, offering APR as low as 6.5% and a visit-to-test-drive button
Marketing data flow diagram with six sources: vehicle, DMS, online, location, dealer website, and campaign.

Rich Data Modeled for Performance

We combine historical insights with recent behaviors and activity to determine the best customers to target.


  • Behavioral data is collected for two weeks before the program starts
  • Models are updated and optimized automatically

Enroll Today to Sell More CPO Vehicles!

Two Packages to Choose From:

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Luxury Package

$3,750 per month

Includes:

  • Dedicated Campaign Landing Page
  • Direct Mail
  • Digital Out of Home (Billboards, Fueling Stations, etc.)
  • Targeted Display Advertising
  • Data Collection, Processing & Management (DMS, Website Traffic, Campaign Page Traffic, Vehicle & Household Data & Location Data)
  • Creative Design & Personalization
  • Program Performance Reporting via S4's Online Insights Dashboard
Black crown icon on a white background

Premium Luxury Package

$9,750 per month

Includes everything in the Luxury Package Plus:

  • Connected TV Advertising
  • Digital Audio Advertising

Please complete the enrollment form below and someone from our team will follow-up with you to confirm your enrollment information and to review next steps.

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Program Enrollment Form

Cadillac CPO Sales Boost Campaign

S4 Connect ... Your Cadillac Ultimate Playbook Marketing Performance Play Partners!